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A content strategy guarantees web content is developed for function by: Defining your objectives, KPIs, budgets,...

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Below's some advice from David Ogilvy, the "Daddy of Marketing," on just how to approach your copywriting in context: Oatly, a dairy-alternative oat drink business,...

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Before all the writers and poets around come with me with pitchforks Let me explain: Even if...

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Yet also if it does not make it into the end product, having the history will make the copywriting strongerand make the copy...